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This article was published on April 29, 2011

    Why Vodafone is courting developers at TNW Conference [Video Interview] #TNW2011

    Why Vodafone is courting developers at TNW Conference [Video Interview] #TNW2011
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Yesterday at The Next Web Conference, I met up with Sanj Matharu from Vodafone’s Developer programme. Here at the conference yesterday, the company launched Mobile Clicks 2011, a competition aimed at startups who offer mobile apps or services in any of seven countries: Germany, the Netherlands, Portugal, the Republic of Ireland, Spain, Turkey and the UK.

    In this video, Sanj tells us about the competition and explains why a mobile phone network is so interested in third party app developers.