The heart of tech

This article was published on February 4, 2012


    Why notebooks and good ads are about emotions [Video]

    Why notebooks and good ads are about emotions [Video]
    Anna Heim
    Story by

    Anna Heim

    Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

    In its well-known annual prediction report, the marketing firm JWT identified ‘objectifying objects’ as one of the key trends that will dominate 2012.

    We may spend our day using laptops and tablets, but from postcards to memo books, physical objects still matter when it comes to building memories.

    This is something that the American notebook brand Field Notes understands very well; notebooks are about emotions.

    The same goes for good ads, and its Valentine’s Day RED BLOODED promotional video nails it: