Inside money, markets, and Big Tech

This article was published on September 7, 2008


    Why not organize a competition? ContestMachine takes care of the hassle

    Why not organize a competition? ContestMachine takes care of the hassle
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Organizing a competition on your blog is always mentioned as a good way to get your visitors love you more. When Problogger’s Darren Rowse writes a post about creating an active community, competitions won’t go unmentioned. But to organize one is a pain. You’ll have to make up all the procedures and logistics yourself. Not the kind of thing a busy blogger is waiting for. That didn’t go unnoticed by Crystalroot’s Savraj, Kalid, and Lee, who founded the service ContestMachine.

    This Y Combinator backed start-up let’s you create a competition widget which you can easily place on your site. There’s your competition! You can specify the prize (of course), what users have to do (answer a question, poll, or just enter their name), customize the design, the deadline, and collect some user data for email news letters. Oh and do you want a random winner or pick the lucky one yourself? The service is free to try out when you organize two contests a month, and then charges $9 a month for ten contests or $90 a year for fifty contests.

    It’s funny to see how a widget can make such a complicated thing as a competition really easy. I seriously expect this service to stir up the number of competitions on blogs. The little thing just arouses a feeling of “I have to organize a competition right now!”.

    If you’re not a web publisher, you might wonder by this point what’s in it for you? Well, as I said before, you might see more competitions on your blog. But that’s just a wild guess. What’s more concrete, is ContestMachine’s live page. You can check all the running competitions in their network. So if you’re bored for a minute, start winning some prizes!

    By the way, we’ll organize another competition this week with Adobe. Stay tuned to see the ContestMachine widget popping up.