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This article was published on June 13, 2011


    Why do we honk our horns in traffic jams? John Cleese and TomTom nail it.

    Why do we honk our horns in traffic jams? John Cleese and TomTom nail it.
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    John Cleese has written and starred in a new series of ads for satnav firm TomTom, but it’s this one that particularly chimed with us here at The Next Web. Why do people honk their horns in traffic jams? Cleese nails it…

    Oh and this one is as good , if not better: