Why telling ourselves we’re ‘too busy’ is bullshit

Have you ever said to yourself, “I’m too busy”?

“I’m too busy to meet this person…”
“I’m too busy to take care of my health…”
“I’m too busy to learn a language…”

We take in a big sigh, and even lead ourselves to believe that being “too busy” is something worth celebrating.

I’ve certainly been guilty of this many times over.

In a world of rapid change, infinite access, and countless distractions, our society has built a culture around celebrating “keeping busy”, for the sake of… well, keeping busy.

But there’s a massive difference between activity and performance. We can be efficient in a lot of things in our lives, without ever being effective.

We reap what we sow

Have you ever bought a new car, and suddenly you start to notice all the cars that are identical to the one you just bought? Or maybe you got a new dog, and you start paying attention to all the dogs that are walking across the sidewalk.

It’s not that the manufacturers of your car suddenly decided to release more models in your city, nor did the population of dogs hit a spike. It means that your Reticular Activating System is at work.

Without boring you with the scientific details (TL;DR right?), your RAS is the automatic mechanism inside your brain that tells you what to pay attention to, and what not to. Think of it as a filter for the brain.

As bland as the name may sound, it’s an incredibly important part of our brain since it’s the gatekeeper that determines how we think — consciously or subconsciously.

One of the greatest examples of the RAS at work is when Roger Bannister broke the four-minute mile in 1954, which was claimed to be impossible at the time.

A year after he broke the record, over a dozen people also beat the record, including high school students.

The reason why we bring up RAS is because there’s two ways to control our brain:

1. Consciously: By purposefully setting goals, affirmations, and visualizing our goals, we can create a filter that enables our brain to focus on anything that will get us closer to our goals.

2. Sub-consciously: By telling ourselves “we don’t have time”, our brain is going to find every reason to justify why we don’t have time.

Since our brain will eventually believe whatever message we feed it, telling ourselves that we’re “too busy” only becomes a self-fulfilling prophecy.

Being busy is not being productive

I would often find myself busy scrambling to finish my to-do list for the week. It’s only when I take a step back to reflect that I realize there were only three things on that list that made an actual impact to my end goals.

So let’s talk about the key differences between being busy vs. being productive (effective):

• Busy people have many priorities, productive people have few big priorities.
• Busy people focus on action, productive people focus on clarity before taking action.
• Busy people multitask, productive people focus on one task at a time.
• Busy people react to emails immediately, productive people carve out a portion of the day to answer all of their emails at once.
• Busy people talk about how they’re “too busy”, productive people make time for what’s important.

Did you say “yes” to more of the busy category or the productive category?

The truth is, all of us have the time to do anything we want: spend time with family, learn a language, go to the gym, cook a healthy meal, etc. We just can’t do everything we want.

We’ve talked about Pareto’s Law in our previous posts on increasing your productivity, but we can summarize it for you here.

In nearly anything we do in our lives, only roughly 20 percent of our inputs (i.e. activities, tasks, money, time) will deliver  roughly 80 percent of our desired results.

This means that if you’re:

• Learning a new language: Focus on one solution that will give you 80 percent of your desired result (i.e. reaching conversation fluency)
• Building a business: Focus on the few vital features that deliver 80 percent of satisfaction to your customers
• Getting in shape: Focus on the few exercises that can workout 80 percent of your body

So how do we put this into action?

A solution that has been working incredibly well for me is asking one simple question…

What’s your one thing?

In the bestselling book, The One Thing, Gary Keller describes it as “the ‘one thing’ you can do such that by doing it, everything else will be easier or unnecessary.

You can apply this concept to your business life, personal life, physical health, finances, etc.

As simple as this exercise may sound, it’s one of the most difficult questions I ask myself. Essentially, you’re forcing yourself to say “no” to the good opportunities, so that you can make way for the opportunities that can change your life.

Sometimes those lines are blurred, but by simply asking the right question, you can stop being “too busy”, and start being productive.

The takeaway

Ask yourself: Are you saying “yes” to too many things?

If you are, it may be time to reprioritize your goals and activities. For the rest of the day (or week if you can), try approaching anything that comes at you by asking: Is this my “one Thing?”

If the answer is “no”, then move on.

Remember, saying “no” to the mediocre will open up the opportunity to say “yes” to the extraordinary.