The heart of tech

This article was published on March 31, 2014


WhatsApp is now a medium for storytelling

WhatsApp is now a medium for storytelling Image by: AFP/Getty Images
Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Here’s an interesting sign of the prevalence of messaging apps — and WhatsApp, in particular — in modern life. The soon-to-be-Facebook-owned app is being used as a medium for online storytelling. And a pretty compelling one at that too.

While I must confess that this story isn’t my cup of tea, I’ve been surprised at how popular this WhatsApp-themed story on Storiesforyourscreen.com has been, at least among my own friends.

Update: It seems that the site is having intermittent difficulties loading, though you can access a cached copy at the URL if it is down.

The clever format of the story draws users in and succeeds at keeping them engaged — check it out if you haven’t yet.

Screenshot 2014-03-31 13.44.57

Storytelling is a new string to the messaging bow, which already includes commerce and marketing as well as facilitating daily conversations between users.

➤ annie96 is typing… [Storiesforyourscreen.com]

Headline image via LIONEL BONAVENTURE/Staff

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