Digital marketing analyst Brian Solis thinks we are living in very disruptive time and this is the time to change the future. Digital disruption is happening to us and it is happening because of us. Brian says that the rules are there to be broken because it isn’t the past that can hold us back. It’s the future and how we undermine it today.
We don’t talk enough about ‘Digital Darwinism.’ There is a digital revolution and you either adapt or you die. Kodak is an example of company that let its market to be disrupted and did not take enough action. It made a decision to not compete for the future. The lesson here is that if you are not going to disrupt your business model, it is going to be disrupted for you – Digital Darwinism favors those who try.