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This article was published on April 2, 2015

What does a tweet feel like on your wrist?

What does a tweet feel like on your wrist?
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Wired has published an in-depth look at the development of the Apple Watch today. One thing that stands out to me is the thought that has apparently gone into designing the ‘Taptic Engine’ that notifies you of events by vibrating against your wrist.

“When they had the engine dialed in, they started experimenting with a Watch-specific synesthesia, translating specific digital experiences into taps and sounds.

“What does a tweet feel like? What about an important text? To answer these questions, designers and engineers sampled the sounds of everything from bell clappers and birds to lightsabers and then began to turn sounds into physical sensations.”

It sounds like a fascinating R&D process. The full article is well worth a read.

iPhone killer: The secret history of the Apple Watch [Wired]

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