This article was published on December 10, 2012

What can social marketers learn from Greenpeace? Watch this video and find out.


What can social marketers learn from Greenpeace? Watch this video and find out.
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

At LeWeb in Paris this year, I was lucky enough to be picked to interview Greenpeace’s Head of Digital & Mobilization, Brian Fitzgerald on the Social Business Track stage.

Fitzgerald’s job is to take Greenpeace’s causes and turn them into successful online campaigns that encourage people to take offline action. As seen with its current Detox campaign against clothing retailers like Zara and Marks & Spencer, this can be a huge success.

If you’re a digital marketer or are just interested in converting online messages into offline actions, watch the interview below for some inspiration.

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