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This article was published on November 26, 2012

    Web Of Trust lands $1.3m in funding to make the web a safer place

    Web Of Trust lands $1.3m in funding to make the web a safer place Image by: Getty Images
    Andrii Degeler
    Story by

    Andrii Degeler

    Andrii Degeler is the community growth manager at Rockstart and a technology journalist with a particular interest in companies based in Cen Andrii Degeler is the community growth manager at Rockstart and a technology journalist with a particular interest in companies based in Central and Eastern Europe. He also runs a CEE-focused weekly tech newsletter, ProCEEd.

    Finland-based safe surfing tool maker Web Of Trust has raised €1 million ($1.3 million) in a funding round led by Inventure group. Other participating investors include Risto Siilasmaa and the Finnish Industry Investment, which has been a shareholder of WOT since 2007.

    Web Of Trust, whose cross-browser add-on has already seen 50 million downloads worldwide, plans to use the funding for “additional product development,” the company stated in its press release.

    The WOT’s main product is a community-based solution that allows users to see how others have rated the website they visit in terms of trustworthiness, privacy, child safety, and vendor reliability. The rating is represented as a simple traffic light-like scale.

    According to the company’s statistics, every week the add-on’s users rate some 300,000 websites, while every day WOT gives approximately 2.5 million warnings of untrustworthy pages.

    Web Of Trust’s browser add-on is available for Chrome, Firefox, IE, Safari, and Opera, and can be also installed as a bookmarklet for other browsers. It was also integrated in the “Internet” browser released by Mail.Ru Group in August.

    Web Of Trust add-on

    Image credit: Christopher Furlong / Getty Images.