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This article was published on March 24, 2014

    Wearable tech for tracking when cows are ‘in heat’? Sure, why not?

    Wearable tech for tracking when cows are ‘in heat’? Sure, why not?
    Ben Woods
    Story by

    Ben Woods

    Europe Editor

    Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

    2014 might be the year for wearable tech, but there’s no reason for it to stop at humans. Or dogs. Is there?

    That’s right, although it’s not quite the bovine Fitbit you might have been thinking of, the company behind the Silent Herdsman (formerly known as Embedded Technology Systems, an altogether less catchy name) cow collar has bagged another £3 million investment to bring it (and other new services) to farmers around the world.

    Rather than, err, counting calories burned, the Silent Herdsman collar has various sensors that continually track a cow and trigger an alert (on a phone, tablet or computer) if there’s a change in the usual pattern of behaviour. For example, the company says it can detect when an animal has entered its oestrous cycle – otherwise known as being ‘in heat’.

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    As well as that, the company says the tracker helps with overall animal health and leads to increased milk yields, and enhanced profitability for farmers.

    ➤ Embedded Technology Systems

    Featured Image Credit – Shutterstock