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This article was published on October 3, 2013

    Wearable lifelogging camera Memoto is now called Narrative, will launch on November 1st

    Wearable lifelogging camera Memoto is now called Narrative, will launch on November 1st
    Martin Bryant
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    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Memoto_WearOpt1Memoto, the startup with a forthcoming wearable lifelogging camera and companion app that we can’t wait to try out, has today announced that it’s rebranding with a new name, Narrative. What’s more, we now have a firm date for availability. The company is saying that you’ll be able to get your hands on the device from November 1st.

    The news coincides with a new $3 million funding round for the Swedish startup, led by True Ventures with participation from LDV Capital and Passion Capital. If Memoto Narrative has passed you by to date, watch our interview with CEO Martin Källström to get up to speed.

    ➤ Narrative