As luxury brands get deeper and deeper in love with social media, Fashion Weeks stream live online and popular TV series like Gossip Girl picture the crème de la crème of New York wired with the hottest gadgets, we can’t help but wondering, is the web the new 5th Avenue?
According to a recent post on Signature9 wealthy shoppers in both the UK and US are visiting online shops owned by mid-range brands like Macy’s more often than e-shops owned by luxury focused brands like Neiman Marcus and Bloomingdale’s.
Of the top 20 e-retail sites attracting the largest number of affluent online fashionistas, 6 (40%) are sites specializing in discount sales, either invitation and membership sales, like the Gilt Group, or designer sales like Italy-based Yoox.
The data used are from Google’s Ad Planner. The estimated value of Net-a-porter at $531 million does seem pretty reasonable now. For more infographics on the US and UK online fashion market visit Signature9.com and Signature9.co.uk correspondingly.
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