I’m pretty sure this is what zen feels like. I’m not arguing we should go back to cassette tapes, but after watching them get made I’m semi-certain this trance-inducing process is how Buddhists find nirvana.
The electronic soundtrack and excellent camera work add to the excitement of the experience. As the music builds to a crescendo, and the camera cuts from one part of the process to another, I’m left with the feeling that something truly magical is happening. It’s not, of course, it’s just a shitty cassette tape. But that doesn’t make me any less grateful for the ability to see how the sausage is made, so to speak.
You can catch the full video here, thanks to Super Deluxe.