The Apple Watch started out as something you could only paw at the Apple Store or in a high-end department store, then order online. Now it’s coming to the rather more mundane surroundings of Best Buy.
The company didn’t want to talk specific Apple Watch sales numbers during the latest earnings call, but the arrival of the device in Best Buy’s US stores on August 7 will seriously up distribution.
Apple says it will be available in 300 stores by the “holiday shopping season” but will start with availability in 100 stores next month. Good news if you’ve been waiting to grab one.
I could go on with paragraph after paragraph of analysis about this move, but frankly, it’s just a first generation gadget getting more shelf space. That’s what happens when manufacturing catches up with demand and marketing kicks in.