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This article was published on June 13, 2008


    Watch my watch while I watch my computer?

    Watch my watch while I watch my computer?
    Boris Veldhuijzen van Zanten
    Story by

    Boris Veldhuijzen van Zanten

    CEO and co-founder, TNW

    Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

    A friend once told me that one day we will define the 20th century (and the first part of the 21st too, apparently) as the century we still had to wait for our computers.

    What did we look at while we waited for our computers? The watch icon, ofcourse. An icon so recognizable it made the leap from the virtual world to physical world and is now for sale in the prestigious MoMA in New York for only $75.00.

    With a nod to the era of 8-bit computer graphics, the face of this watch is shaped like a computer icon. Made of an ABS and stainless steel body with a polyurethane band.