Story by
Jon Russell
Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.
Check this out. As part of the promotion for its Windows 8 launch, Microsoft plonked a ‘live’ Live Tile on a street in Oslo (Norway), those curious enough to step on it got a personal invite to a raucous rock concert via a collapsing wall.
http://www.youtube.com/watch?feature=player_embedded&v=mof-Dq3hvWs
Regardless of whether the whole thing is a set-up — anyone getting a surprise would surely move off of the tile — the sheer exuberance of the stunt, run by McCann Oslo, is golden.
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