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Watch Jeff Bezos drive a Rivian R1T through the desert while wearing a cowboy hat

He's a Rivian-stone cowboy

Watch Jeff Bezos drive a Rivian R1T through the desert while wearing a cowboy hat
Matthew Beedham
Story by

Matthew Beedham

Editor, SHIFT by TNW

Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls. Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.

Well, you read the headline, here are the goods:

If you can’t piece together why Bezos is blasting through the desert in a pre-production Rivian R1T all-electric truck, I can explain.

Blue Origin is a private space tourism business that’s privately owned by, you guessed it, a Stetson-ed Jeff Bezos.

Rivian is an electric vehicle startup, and one of its main backers is Amazon… are you seeing how all this links together now?

In essence, Bezos’ is playing big boy billionaires club and calling his friends at Rivian to provide vehicles, so he can rescue passengers of the Blue Origin capsule like the self-made superhero that he is.

He’s basically like Batman without the repressed childhood trauma… Yes, I’m jealous.


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