Story by
Nancy Messieh
Lesotho-born and raised, Nancy Messieh, The Next Web's Middle East Editor, is an Egyptian writer and photographer based in Cairo, Egypt. Fol Lesotho-born and raised, Nancy Messieh, The Next Web's Middle East Editor, is an Egyptian writer and photographer based in Cairo, Egypt. Follow her on Twitter, her site or Google+ or get in touch at [email protected]
GE is one of the many companies that has added photo sharing app Instagram to its arsenal of social media tools. Up until now, professional photographer Noah Kalina has been running the company’s Instagram and Tumblr accounts where the photos are shared, but now they’re on the hunt for a new ‘Instagrapher’. And they’re going straight to the source.
The company is using the app itself to find its next hire. To get a shot at being GE’s official Instagram photographer, all you have to do is share your photos on the app, but be sure to tag them #GEInspiredMe.
There are four categories related to GE’s work, which you can use as a source of inspiration for your shots. The categories, Moving, Curing, Powering and Building, leave a lot of room for you to get inspired, creative, and take some pretty impressive photos.
Submitted photos will then be shared on GE’s Facebook page, where fans can vote for their favourites, and then a team of judges will select the finalists – who not only get a chance at a pretty cool job, they’ll also get a free trip to the UK to visit a GE factory where their skills will be put to the test.
To find out more about the competition, check out GE’s Facebook page, and watch the video below:
To see how other companies are using Instagram to promote their brand, check out our list of 10 of the app’s early adopters.
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