TNW Conference 2022 will be bigger, bolder, and better! Get your tickets now >>

The heart of tech

This article was published on May 25, 2017

Walkers Crisps Football Promotion turns into a PR nightmare on Twitter

Walkers Crisps Football Promotion turns into a PR nightmare on Twitter
Matthew Hughes
Story by

Matthew Hughes

Former TNW Reporter

Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

What could possibly go wrong?

Walkers is a popular brand of crisps (potato chips, if you’re a Yank) in the UK. Right now, it has a campaign where people can tweet in selfies, and Walkers will tweet back a video of them at the UEFA Champions League final, starring soccer legend and junk food pitchman, Gary Linekar.

I ask again, what could possibly go wrong?

A lot, actually. Because British people are piss-takers by their very nature, and have been tweeting in photographs of serial killers, serial gropers, and… er… Ric Flair.

Walkers has been removing these as fast as they’ve been trickling in. We’ve saved some for posterity, however, because it’s really, really, really funny.

Here’s one starring Purple Aki, a well-known Liverpudlian boogeyman, who at one point was banned from much of the North West of England, for his predisposition to groping people’s muscles.

In this charming video, notorious serial killer Dr Harold Shipman is seen at the National Stadium in Wales, giving a Mexican Wave.

And here’s Ric Flair. Woo!

British people are known for their disrespect for authority, and their irreverent, dark sense of humor. Just look at Boaty McBoatface. Given that track record, I’m surprised Walkers thought this would be a good idea.

They won’t make that mistake again.

Also tagged with