Roku is still a great way to view video, but wasn’t good for creators — until now. Vimeo has announced it is bringing transactional support to Roku, which means creators can now make money via Vimeo on Roku.
For those selling video-on-demand — and hosting on Vimeo — the platform now takes care of transactions via Roku, giving creators another medium to make money. It’s the first time Vimeo has made any of its TV efforts directly profitable for creators.
Users will be able to select any of the 30,000 videos that Vimeo hosts for on-demand, purchase them and start streaming straight away. There’s no bouncing between phones or Web pages.
Additionally, Vimeo is supporting Roku 4 and has added adaptive streaming to its Roku app so you always get the best stream depending on your connection.
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Vimeo says its Roku app won’t look or behave any differently as a result of this update, either.
Recently, the company radically updated its iOS app using Swift and rolled out 4K streaming. For creators, Vimeo now has ‘coming soon’ and ‘VIP Access’ to help surface content.
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