This article was published on December 22, 2010

Viinyl: A sexy twist on digital track distribution

Viinyl: A sexy twist on digital track distribution
Brodie Beta
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Brodie Beta

Brodie Beta is a technology enthusiast with a passion for gadgets, media and anything related to the Web. She has worked in communications Brodie Beta is a technology enthusiast with a passion for gadgets, media and anything related to the Web. She has worked in communications and media for the past nine years. Follow her on twitter here .

viinylViinyl combines the joy of music with technology by providing musicians with interactive pages to distribute and showcase tracks.

This music service offers artists a new platform to share their music with millions of people, engage audiences and connect with other musicians within Viinyl’s community.

Musicians already have a series of different options to distribute tracks on the web.  Services such as BandCamp, FMA and MySpace enable musicians to market their music. However, compared to Viinyl, they fail to stack up in aesthetics and polish.  And polish is something you want associated with your brand.

At first glance, the clean design of the interactive song pages are brilliant. Song pages are dedicated to one single track, it isn’t meant to present the entire album or be used as a musician’s homepage. 1 song, 1 page and 1 unique url.


After launching a page, fans are greeted with a slick YouTube pop-up of the song (if the artist included one) as well as a streaming audio version. It displays artist details like bios, contact info, lyrics of the song and a link to the official site of the musician. It also includes a few necessary marketing channels to share the song; Twitter, Facebook and MySpace. Although artists can choose to keep songs free, the pages can additionally offer direct links to purchase the song from services like iTunes, or through the aforementioned service BandCamp.


Within the back-end of the service, the user dashboard is equipped with multiple tools to add music,  album/song art and the music genre; rock, blues, electronica etc. Nicely users have control over the name of the unique url, copyright restrictions and how the track should be shared.  And the songs can be set to stream only or be made available for download.

Our goal is to build easy and effective tools that empower todayʼs artists and music professionals. We want to give you maximum control over your music distribution, reach and branding. -Viinyl

Viinyl is still in private beta and has yet to put the final touches on its service. As an example, there are currently no working artist galleries, but since music genre details can be added to track, we’ll assume users will soon be able to browse tracks by both genre and musician. Viinyl will also be adding more options within the back-end of the site including a new feature call Wallbums.  We can’t guarantee the song pages or the Viinyl community has a lot of reach however when it comes to ease of use, design and price, Viinyl is a major win.

If you’re an artist, band or part of their team, visit Viinyl to sign up for an invite.  The Viinyl team has created us a dedicated page for invites, and at this time, the site is completely free.

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