Inside money, markets, and Big Tech

This article was published on July 13, 2008


    VideoPlaza: right place and time for a video ad overlay service

    VideoPlaza: right place and time for a video ad overlay service
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Swedish video advertisement overlay service VideoPlaza has received €420,000 seed investment from Nordic VC Creandum and angels Henrik Torstensson and Magnus Hultman. VideoPlaza has been doing well – partnering up with Sweden’s number-three pay-TV station Kanal 5’s website and two other clients – and operates in a booming market.


    CEO Sorosh Tavakoli

    The Swedes watch 115% more online videos over the last year, so VideoPlaza has enough content to monetize. The money will be used for international expansion.

    Earlier this week, the Wall Street Journal got two anonymous sources talking about YouTube’s failing advertisement strategy. The video giant generates 10 billion video views a day, but ‘only’ manages to make $200 million a year from advertising. Thus the Google-owned company might introduce pre and post-roll ads, said the sources to WSJ.

    This YouTube story symbolizes the need for video sites to monetize their content. VideoPlaza – that offers overlay ads for Flash and Silverlight videos – will be one of many video ad start-ups that receive a financial boost. It’s time for them to fix those crappy business models.

    By the way, VideoPlaza has an effective and friendly team page – good inspiration for yours.

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