Among US car makers, Ford has really been pushing the social media envelope, and this week – as it did last year as well – Ford took over a large section of the BlogWorld Expo floor, with the centerpiece its new Ford Focus.
At the center of Ford’s social media strategy has been Scott Monty, who has been a speaker fixture on the tech conference circuit over the last year or so, as well as extremely active on Twitter. Under his leadership, Ford ran the popular Ford Fiesta Movement last year (check out our review of the new Fiesta’s iPad brochure), and is now in casting mode for a follow up for the Ford Focus, called the Focus Rally, which will air on Hulu as a reality show as contestants (in pairs) drive across the US trying to complete tasks laid out by Ford. The grand prize? How about a cool US$100,000 plus ten Focus to hand out to people (over social media of course) that helped them to complete the tasks. The contest will take place over the course of a month (around next February).
We sat down (in the Focus of course) with Monty at BlogWorld and got not only a tour of the Focus, but also got to talk to him about Ford’s social media strategy and the Rally: