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This article was published on June 19, 2008

    Video: Gil Penchina (wikia.com) “Giving insane levels of control to your customers”

    Video: Gil Penchina (wikia.com) “Giving insane levels of control to your customers”
    Boris Veldhuijzen van Zanten
    Story by

    Boris Veldhuijzen van Zanten

    Founder & board member, TNW

    Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and pr.co. Boris is very active on Twitter as @Boris and Instagram: @Boris.

    Gil Penchina, CEO of wikia.com talks about his experiences with “Giving insane levels of control to your customers” at eBay (8 years) and now at Wikia. The difference between Wikia and Wikipedia, as Gil explains, is that WikiPedia is the encyclopedia and Wikia the rest of the library. By giving his user lots of responsibilities and freedom he found out that people are fundamentally good and will work together to make your service better. Watch the whole video for some great insights on how to ‘get more’ by ‘giving more’.


    Gil Penchina (wikia.com) at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.

    Also see our other Next Web Conference videos:

    Adeo Ressi (TheFunded.com):
    http://thenextweb.org/news/video-adeo-ressi-thefundedcom-at-the-next-web-conference-2008

    Khris Loux (js-kit.com):
    http://thenextweb.org/news/video-khris-loux-js-kitcom-at-the-next-web-conference-2008

    Scott Rafer interviews Kevin Rose (Digg.com):
    http://thenextweb.org/news/video-scott-rafer-interviews-kevin-rose-diggcom

    Nova Spivack “Making Sense of the Semantic Web”:
    http://thenextweb.org/news/video-nova-spivack-making-sense-of-the-semantic-web

    Leah Culver (Pownce): “Webapp in 5 steps”
    http://thenextweb.org/news/video-leah-culver-pownce-webapp-in-5-steps