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This article was published on April 3, 2012


    Video ad technology company HIRO Media lands $5 million

    Video ad technology company HIRO Media lands $5 million Image by: Petro Teslenko - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    HIRO Media, a Tel Aviv, Israel-based online video advertising technology firm, this morning announced that it has raised $5 million in funding.

    The capital injection will be used to finance the company’s expansion in the United States, where it already has offices in New York and Silicon Valley.

    Founded in 2006, HIRO Media offers video advertising management and optimization technology, and recently announced a number of deals with the likes of video-on-demand service Viewster and digital marketing agencies and service providers Universal McCann Digital and YBRANT.

    In addition, the company recently hired Jim Mazzarella to head up its ‘buy side’ efforts within its US operations. Mazzarella was previously CIO of the IPG group for 11 years and chairman of the technology committee of the American Association of Advertising Agencies, and also served on the White House General Industry Council as an advisory member.

    HIRO’s video ad serving and optimization platform offers content owners, publishers and advertising agencies tools and services needed to generate more money from online video content across a range of IP-based devices, including broadband, mobile, connected TVs and tablets.

    In addition, the company’s solution can interface with traditional TV ad decision servers.