Story by
Martin SFP Bryant
FounderMartin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Editor-in-Chief at TNW.
Is there a better way of pitching potential investors in your startup than just requesting a meeting and taking along a slide deck? How about letting them access your growth metrics so they can see how you’re performing in real-time?
VentureFund.io is a new service that wants to help entrepreneurs show off that golden quality investors tend to look for – traction. The service is free for startups to use, and allows them to connect up popular cloud-based services like Google Analytics, Mixpanel, Stripe and Braintree.
We originally covered the company back in late 2014 when it was using a similar approach, but with the aim of directly investing in startups itself. Now it’s pivoted to act as a connector between startups and more than 150 angels and VCs from firms such as Google Ventures; Andreessen Horowitz; DFJ; Social Capital; Upfront Ventures; Sierra Ventures; Y Combinator, and 500 Startups.
The ‘combined startup dashboard for third parties’ is becoming a popular model. Compass uses this approach to offer startup benchmarking and research, while Aprenita uses it to offer loans to startups that need a marketing boost.
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