Inside money, markets, and Big Tech

This article was published on February 6, 2008


    Utterz: blogosphere will benefit from impulsive blogging

    Utterz: blogosphere will benefit from impulsive blogging
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Technorati currently tracks 112.8 million blogs, an incredible number but also rather abstract. A great many blogs are dead and most are written in a language, most of us don’t understand. Korean, Chinese, Japanese – to name a few. Fact is though that there’s overwhelming amount of blogposts to read. What we see more and more though is a filtering and professionalizing process in the blogosphere. An increasing number of people seems to be joining blog collectives and we’re all getting more serious about this new style of writing.

    This has advantages: quality is increasing, people check their facts more often and the journalistic approach (interviews, analysis) is getting more common. Just giving your opinion isn’t good enough anymore. Readers want arguments and a (wo)man with a vision.

    rebelA big disadvantage that comes with this development is that the blogosphere might get a bit boring. We think about what we post for a long time. Recently, problogger Darren Rowse summed up 13 questions you have to answer before you post an article. Of course, this increases the quality of post yet thinking processes like this might lead to over-considered articles, in which the spontaneity and guts are gone. I mean, where are the rebels in professional blogging? Don’t we all read Arrington for his no-mercy approach?

    Good news for everybody who feels the same way like I do, Utterz is about to bring the excitement back in blogging. It’s a service that allows you to instantly blog your experiences, thoughts and ideas with your mobile. Sort of like an extended Twitter, with more media-types. Utterz mashes the voice, video, pictures and text you call or send in together and creates an ‘Utter’ that can immediately update your existing web pages on sites like Blogger, WordPress, Facebook, LiveJournal and MySpace. Next Web Tipr from the UK David Petherick recommended this service to me, check out his profile at Utterz.

    Although WordPress (amongst others) already allows you to send in messages via email, there wasn’t yet a service who made impulsive blogging this easy. Utterz lowers the barrier for bloggers to send in material, which might lead to more raw and interesting material. When you don’t have time for all the regular considerations, something beautiful or exciting might slip through that normally wouldn’t. That will for sure make the problogosphere more edgy and diverse.

    [WebTipr: David Petherick, United Kingdom]