This article was published on May 5, 2014

uTest rebrands as Applause, acquires crowdtesting platform Testhub for European push


uTest rebrands as Applause, acquires crowdtesting platform Testhub for European push
Ben Woods
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Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

Web and mobile app testing company uTest has delivered on a promise from last year to rebrand the company as Applause, marking the occasion by announcing the acquisition of crowdtesting platform Testhub.

As well as broadening its tool set and potential user base, the “multi-million dollar” buy-out gives US-based Applause a footing in the European market.The name change isn’t simply a rebranding exercise either; the company says it is refocusing its efforts on a more holistic approach to ensure app quality and wanted a new name to reflect its new approach.

Applause
“Modern app quality is no longer just a developer or QA problem; it’s a CIO problem, a marketing problem, a sales problem and a CEO problem.  As Applause, we bring together a range for testing services and app quality tools to enable companies to achieve this,” Applause CEO Doron Reuveni said.

With no shortage of rival testing services available, Applause’s acquisition and new testing approach is a smart move that will enable it to offer a wider range of services to potential clients.

➤ Applause

Featured Image Credit – Shutterstock

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