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The heart of tech

This article was published on July 30, 2013

    Users frustrated by your app’s monthly subscription fee? Tell them it’s cheaper than toilet paper

    Users frustrated by your app’s monthly subscription fee? Tell them it’s cheaper than toilet paper Image by: ODD ANDERSEN
    Nick Summers
    Story by

    Nick Summers

    Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

    An increasing amount of professional software is moving over to a subscription-based funding model, charging users a set amount every month. Just look at Microsoft Office 365 or the Adobe Creative Cloud.

    All of these stack up though and businesses both big and small are starting to ask software developers why it can’t just be a one-time payment any more. After all, it certainly helps to decrease their monthly expenditure.

    Jervis Whitley, a Power Systems Engineer from Melbourne, Australia, has come up with a pretty ingenious retort for app and software creators: “You pay more for toilet paper in your office each month.”

    Check out the link below for a handy tool that illustrates just how much each of your customers spends on the stuff, and how that compares with the price of your own kick ass product.

    ➤ BUYING SAAS IS LIKE BUYING TOILET PAPER

    Image Credit: ODD ANDERSEN/AFP/Getty Images