It’s just below freezing in New York City right now. Our noses are running and flu season has already taken its first wave of victims. So, when local media guru UrbanDaddy advertised its latest Perks series, called “Park Here,” a massive indoor park boasting 74 degrees, catered food from NYC’s best restaurants, and projected movies, we paid attention.
UrbanDaddy began as a free daily email devoted to bringing New Yorkers everything they need to know. They’ve since expanded to become one of NYC’s premiere cultural voices. “We’ve got some really cool, tech savvy things happening at UrbanDaddy right now,” says Lance Broumand, UrbanDaddy’s CEO. Their latest iPhone app uses GPS to let users find the perfect nearby spot to go for food, drink or a little late night debauchery. Members are offered a selection of exclusive hook-ups, offers and opportunities at new bars and restaurants in several cities including New York , Boston, Washington, DC, Los Angeles, San Francisco, Las Vegas, Chicago, Miami and Atlanta. Think of it as a digital concierge in your pocket.
“Staying on top of new technology makes sense for us since our readership is naturally tech-savvy. Our typical reader is in their late 20s or early 30s, someone who is an early adopter in a creative field with a disposable income to spend on rich, cultural activities,” explains Roman Garcia, UrbanDaddy’s Director of Emerging Media.
The series runs in Nolita’s Openhouse Gallery, the innovative creators of the indoor woodland, for several nights in January and features films like Dangerous Liaisons, Dazed and Confused, Forgetting Sarah Marshall and Edward Scissorhands. The events are all open bar, include delicious fare and vary in price from $75-$125 per person.