This article was published on April 1, 2013

Unerdwear to launch ballsy new line of – wait for it – underwear for nerds


Unerdwear to launch ballsy new line of – wait for it – underwear for nerds
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Is there money to be made selling unisex underwear for nerds? Who gives a sh*t. The main question is, really, will it look good on you?

You can find out in a few weeks when a new startup called Unerdwear beings shipping its first ‘softwear’ products to people who sign up to be first in line. Does all this smell a little weird because of the date?

unerdwear_logo_bw_2

Well, the folks behind Unerdwear aren’t really sure whether this is a business or a joke either, but sources close to insiders who are distant cousins of people familiar with the matter tell me this is serious.

Unerdwear was dreamed up by a group of ‘hackers and designers’ who’d like to stay anonymous for now, but – and trust me on this one – they’re all women who are genuinely passionate about, yup, cleantech.

Today, the self-described data nerds are publishing the results of their pre-launch research efforts. Which may be less serious than the plans for turning this into a viable business, but at least the visuals are awesome:

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Top image credit: Thinkstock