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This article was published on September 17, 2010

UK’s Metro newspaper posts reviews as Foursquare tips

UK’s Metro newspaper posts reviews as Foursquare tips
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Facebook Places may have expanded to the UK today but that doesn’t mean that other location services are going to fall over and die overnight. The UK’s free Metro newspaper has announced that it is to publish editorial content to Foursquare.

Journalism.co.uk reports that users will be able to view location-relevant restaurant and film reviews from within Foursquare when they  ‘check-in’ nearby. The service is currently only available to users in London.

Looking at the way it’s been implemented, the move is a smart one. Users see an excerpt from the review as a tip and can click through to the site for the full article, driving traffic back to their site.

The move isn’t the first time that a newspaper has hooked up with Foursquare. The Canadian Metro newspaper (unrelated to the UK title) began using Foursquare in a similar way earlier this year.

Despite having only around 3 million users worldwide to date, Foursquare is beginning to make its mark as an experimental marketing tool. Earlier this month Yorkshire became the first tourism authority outside the USA to launch an officially branded Foursquare presence. Whether marketers will switch to Facebook Places due to the sheer number of potential users