The heart of tech

This article was published on January 9, 2012


    UK mobile operator Three records 600% increase in traffic on New Year’s Eve

    UK mobile operator Three records 600% increase in traffic on New Year’s Eve
    Matt Brian
    Story by

    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    UK mobile operator Three helped its customers utilise more than 80 terabytes of mobile data on New Year’s Eve, recording a 600% increase on figures from the year before, the company has revealed.

    On December 31 2010, Three recorded 14 terabytes of data on its networks, rising to 80 terabytes this year — the equivalent of almost 21 million MP3 tracks or 118,000 movies being transfered onto smartphone devices in the UK over a 24 hour period.

    Three also said that data usage didn’t stop there, continuing into New Year’s Day, with its customers utilising more than 74 terabytes compared to 14 terabytes a year previous. Unsurpisingly, social networks dominated the most popular services as revellers welcomed the New Year, with Facebook usage jumping 20% between midnight and 1am.

    Three has become the UK’s fastest growing mobile operator, driven by its all-you-can-eat data packages for its smartphone customers. In October 2012, the company announced that data constituted 97% of its total network traffic.

    In March 2011, the mobile operator launched a new unlimited data plan in its Pay-As-You-Go (PAYG) tariffs, allowing customers to consume as much mobile data as they wish for as little as £15 over a 30-day period.