Martin SFP BryantFounder
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Editor-in-Chief at TNW.
Distimo has released its latest report into the mobile app market, this time concentrating on Europe.
Comparing the Apple App Stores in the UK; France; Germany; Italy; Poland; Russia and Spain, over a third of downloads for the top 300 apps came from the UK. On the iPhone, 35% of downloads were from the United Kingdom, while on the iPad it was 33%.
While the study only took into account the top 300 most popular paid and free apps, it shows that the UK is still the most important European market for developers to target. Of course, language plays a hugely important factor in this. Big-name English language apps from the US are more likely to get a foothold in the UK than elsewhere in Europe where English is at most a second language.
Interestingly, France takes a much greater share of downloads on the iPhone than the iPad, while in Russia the reverse is true.
Distimo’s report also found that Europeans are more likely to download apps at weekends, especially on the iPad where 37% of downloads take place on Saturdays or Sundays. This is most likely down to the fact that you’re far more likely to take an iPhone out and about than an iPad, which for many remains a luxury for the home.
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