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This article was published on November 12, 2012


Stay classy San Diego: Uber customers now have the option of riding in a town car or an SUV

Stay classy San Diego: Uber customers now have the option of riding in a town car or an SUV Image by: Lucky
Ken Yeung
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Ken Yeung

Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

Uber has just made getting around San Diego a bit more interesting. The private transportation service has announced it’s allowing users to choose from its traditional black car service or get picked up in a stylish SUV.

The company says that for the past several months, customers had been begging it to bring SUV service to the city to help transport their friends, family, and fellow evening party-goers around town. Now, whether you want to ride in even more style or if you have up to six people in your party, you won’t have to worry about calling two cars — an SUV can save the day (or evening).

Naturally, the cost of summoning an SUV will be more expensive than the black car service so if you’re not made of money, you might want to use it sparingly. Compared to a normal $8 start fare, an SUV will be $15 with a minimum fare of $25 (it’s $15 with a town car).

This is the latest update to Uber’s San Diego operation since it started service earlier this year. In May, the first rider in the market happened to be pro skateboarder Tony Hawk. So far the company hasn’t encountered any issues from the city regarding any regulatory hurdles like it has in other cities such as New York, Chicago, and Washington, DC.

If you’re interested, just use the Uber app on iOS and Android devices to call one of these choices to you.

Photo credit: Morgan Rindengan/Flickr