The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on September 16, 2016

Uber is mapping the streets of London so it’s easier to pick up your drunk ass

Uber is mapping the streets of London so it’s easier to pick up your drunk ass
Matthew Hughes
Story by

Matthew Hughes

Former TNW Reporter

Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

When I’m in London, I heavily depend on Uber. It’s just way easier and way cheaper than the alternatives. But my biggest frustration with the service (besides surge pricing) is getting picked up and dropped off.

London is a busy city. London is a busy city. In the past, I’ve had problems with drivers finding me and not being able to stop outside of my destination. But Uber’s trying to fix this, and it’s doing it with a fleet of mapping cars, similar to those used by Google’s Street View.

According to Business Insider, the cars will drive around London gathering visual data. It will use this to work out which areas are best for its cars to pick up and drop off passengers, as well as gather traffic information, and work out better routes.

No doubt they’ll also help Uber expand its self-driving taxi ambitions to London, which is one of its biggest markets.

Uber is available in a number of major UK cities, including Liverpool, Manchester, Birmingham, and Glasgow. In the coming months, the ride-sharing company will be deploying its fleet of mapping cars to some of these cities, too.