The heart of tech

This article was published on January 9, 2015


Uber cuts prices in 48 cities, guaranteeing driver earnings

Uber cuts prices in 48 cities, guaranteeing driver earnings
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Uber is yet again slashing prices for its rides in many of its newer cities — 48 to be exact — across the United States.

Cities including San Diego, Atlanta, Salt Lake City and others will see cheaper rides for the duration of the winter season. The company will guarantee driver earnings during this time, to ensure they have “certainty and comfort” with the price cuts.

uber_PriceCuts_BlogInfographic-02

Uber may do more of these types of promotions, with the company saying it “expects that these seasonal price cuts will help bring newer Uber markets in line with our larger ones.”

Price cuts for riders with guaranteed earnings for drivers [Uber Blog]