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This article was published on July 8, 2015

Twitter will soon let app advertisers use video, introduces new bidding process for ad space

Twitter will soon let app advertisers use video, introduces new bidding process for ad space
Nate Swanner
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Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Twitter is making more changes to its mobile advertising platform. In a blog post celebrating one full year of mobile ads, Twitter says app ads will soon have the option to be video-based.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter isn’t limiting advertising to in-app activity as Apple does, though, so videos could also cleverly highlight the benefits of the app.

The company is also changing how advertisers pay for ad space. A new “optimized action bidding” scheme only charges for ads that see results:

This new bidding type allows app install advertisers to optimize their bids according to install, while still paying by app click — offering another way to lower cost-per-installs and yield the highest possible ROI.

Advertisers can also bid and pay for ads based on installs. Twitter says that can increase cost-efficiency for many of its customers.

Celebrating 1 year of mobile app promotion [Twitter]

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