Ted Talk organizers today hosted a conversation with Twitter CEO Jack Dorsey. The conversation went mostly as planned. It centered on opportunities and challenges faced by the platform, and what it was doing to address them. But in one bit of poor planning, someone decided it’d be a good idea to feature a hashtag, #AskJackAtTED, on a projector screen behind Dorsey during the talk.
Put a reviled public figure before a giant screen and let the Internet tell him what they think of him? What could possibly go wrong. It didn’t take long for Twitter trolls to sink their teeth in, reportedly forcing TED’s social media crew to pull the plug on what ended up being a really bad idea.
TED hasn’t published a link to the talk yet, but we’ve got a few examples to report thanks to images shared on, well, Twitter. They ranged from the obvious…
to questions about Dorsey’s appearance…
and the one question we all wanted to ask:
For good measure, a TED employee even weighed in to make this comparison, which we fully agree with:
And that, kids, is why we don’t put controversial figures in front of a screen with live tweets. It’s eerily reminiscent of the time that Jonah Lehrer, a popular science writer, got Twitter-roasted in front of a similar setup while delivering a ho-hum apology speech after plagiarizing the New Yorker and Bob Dylan.
Update: A representative from TED reached out to let us know that Dorsey’s trial by fire (or tweet, as it may be) was never intended to last for the entirety of the talk. The organizers had always intended to shut down the board at some point during the talk.