Twitter predicts BRIT Awards wins for One Direction and Taylor Swift

Bing made some bets on who’d win at the Oscars and did pretty well. Now, Twitter has used mentions data to make its own predictions about who’ll win at tonight’s BRIT Awards.

The BRITs are effectively the British equivalent of the Grammys and this year’s ceremony will see some hotly contested battles between some of pop music’s biggest names.

Twitter’s been tracking the number of mentions acts have got in relation to the awards since the nominations were announced in January. It’s predicting success for One Direction and Taylor Swift, and disappointment for Ed Sheeran and Coldplay.

Here’s its full list of predictions:

British Female Solo Artist
Winner: Paloma Faith (@PalomaFaith)
Runner Up: Ella Henderson (@EllaHenderson)

British Male Solo Artist
Winner: Paolo Nutini (@PaoloNutini)
Runner Up: Ed Sheeran (@EdSheeran)

British Group
Winner: One Direction (@OneDirection)
Runner Up: Coldplay (@Coldplay)

International Male Solo Artist
Winner: Beck (@Beck)
Runner Up: Hozier (@Hozier)

International Female Solo Artist
Winner: Taylor Swift (@TaylorSwift13)
Runner Up: Sia (@Sia)

International Group
Winner: 5 Seconds Of Summer (@5sos)
Runner Up: Foo Fighters (@FooFighters)

British Single
Winner: Mark Ronson Ft Bruno Mars – ‘Uptown Funk’ (@MarkRonson)
Runner Up: Ella Henderson ‘Ghost’ (@EllaHenderson)

If you want to affect the result of one of the awards, the winner of Best Video is being decided by Twitter vote. The acts still in the running are Calvin Harris, Ed Sheeran, Mark Ronson, One Direction and Sam Smith.

The hashtag to vote for the winner will be revealed at 8pm GMT by the BRIT Awards Twitter account. If you want to keep track of all the BRITs nominees, there’s this handy Twitter list.

➤ Follow the BRIT Awards 2015 on Twitter [Twitter]

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