I’m at the Dublin Web Summit, where as you’d expect, plenty of businesses have set out stalls to promote their wares. Energy company Electric Ireland has taken a more imaginative approach than the usual ‘a few leaflets and a video’ approach, setting up a ‘Tweet Cafe’.
Here’s how it works: A selection of food and drink is available in 24 boxes. Each box has a hashtag – simply send a tweet containing the hashtag for the snack you want.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Your order is then added to the queue.
When your turn arrives, the door opens.
It’s a simple idea, nicely executed and it’s certainly got people talking about Electric Ireland here. I spoke to Edel McCarthy from the company to find out more – take alisten to the audio below.
Edel McCarthy of Electric Ireland on the Tweet Cafe by The Next Web
Get the TNW newsletter
Get the most important tech news in your inbox each week.