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This article was published on October 27, 2011

Twitter-powered cafe lets you tweet for a treat

Twitter-powered cafe lets you tweet for a treat
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

I’m at the Dublin Web Summit, where as you’d expect, plenty of businesses have set out stalls to promote their wares. Energy company Electric Ireland has taken a more imaginative approach than the usual ‘a few leaflets and a video’ approach, setting up a ‘Tweet Cafe’.

Here’s how it works: A selection of food and drink is available in 24 boxes. Each box has a hashtag – simply send a tweet containing the hashtag for the snack you want.

Your order is then added to the queue.

When your turn arrives, the door opens.

It’s a simple idea, nicely executed and it’s certainly got people talking about Electric Ireland here. I spoke to Edel McCarthy from the company to find out more – take alisten to the audio below.

Edel McCarthy of Electric Ireland on the Tweet Cafe by The Next Web