Twitter has hired its first general director for Brazil, Guilherme Ribenboim, who fittingly unveiled the information today on his Twitter account.
Ribenboim’s LinkedIn profile still describes his current role as “CEO at [group buying site] ClickOn” though it will likely be updated soon. According to Brazilian media outlet Blue Bus, he previously pioneered the Brazilian operations of Yahoo, where he worked for over nine years before joining ClickOn. Here’s one of the tweets in which he commemorated his new role at Twitter:
Twitter is transforming the world and bringing us closer to the things we care about! Happy and proud to join this team! #TwitterInBrazil
— guilherme ribenboim (@guilhermerib) November 7, 2012
Earlier this year, Twitter had announced that advertising and marketing company Internet Media Services (IMS) would be responsible for selling Twitter’s Promoted Products across Spanish-speaking Latin America. At the time, it had already noted that Brazil wasn’t part of the deal, as Twitter would open its own office in the country.
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In other words, Ribenboim’s hire is only a start, and we should hear more about Twitter’s plans for Brazil in the following weeks. We have reached out to the company for comment.
In the meantime, it will be interesting to watch Ribenboim’s Twitter stats – he had less than 300 followers when we started writing this post, but numbers seem to be growing fast as the news spreads.
Update: Twitter pointed us to its official reaction, a tweet in Portuguese welcoming Ribenboim:
Seja bem-vindo @guilhermerib! #TwitternoBrasil
— Twitter em português (@twitter_pt) November 7, 2012
Image credit: FRED TANNEAU / AFP / Getty Images
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