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This article was published on August 24, 2011


Twitter founders’ Obvious Co. announces Lift as first project

Twitter founders’ Obvious Co. announces Lift as first project
Matthew Panzarino
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Matthew Panzarino

Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

Obvious Corporation, the new endeavor of Twitter founders Biz Stone, Evan Williams and Jason Goldman, has today announced its first project. It’s called Lift and it’s a partnership with developers Tony Stubblebine of Crowdvine, Jon Crosby of Path and designer Connor Montgomery.

In a blog post on the Obvious site, Stone describes Lift as an “application for unlocking human potential through positive reinforcement,” stating, “we love this software for what it does, and because we’ve tried it and it works.”

Stone says that Obvious will have a stake in Lift as an investor, but will also help with strategy, design, funding and recruiting. From what it sounds like it appears as if Lift is a productivity application intended to aid in personal focus, although details are slim at the moment.

You can sign up for announcements and the private alpha of Lift at Lift.do.