Twitter has been gradually making inroads into the UK and Europe over the past six months, with its first Europe-based employee announced back in May, and UK-specific promoted trends, tweets and accounts thought to be arriving imminently.
And today the social network has launched a blog dedicated to all-things Twitter in the UK.
The inaugural post, entitled ‘Follow your interests close to home’, begins:
“From chefs to designers, from museums to the Downing Street Cat, there are more than 100 million people around the world using Twitter to follow their interests and instantly share ideas and information. To kick off our UK blog, we want to highlight a few of our favourites here at home.”
This is all part of Twitter’s drive to open up the microblog and make it relevant to everyone. It will be tying in Twitter with key events, and demonstrating how it can be used to follow people from across different disciplines, and as its first blog post notes, it can be used by those with an interest in fashion, football, rugby, politics, the arts and even law and order. It says:
“All of the UK police forces are on Twitter, including @metpoliceUK in London, @GMpolice in Manchester, @HantsPolice in Hampshire and @WMpolice in the West Midlands.”
We’ll start to see a big push from Twitter in the coming months, as it attempts to open up to more users, and it’s compiling lists that focus on different interest areas, much in the same way as it has done on its main Twitter blog. The blog post finishes:
“Please let us know who you love to follow, who makes you laugh, who inspires you, and who just can’t be missed and we’ll be sure to add them!