This article was published on December 4, 2015

Twitter applies to trademark the ‘subtweet’ in the US and Europe

Twitter applies to trademark the ‘subtweet’ in the US and Europe

Twitter looks poised to trademark the subtweet – a term that generally refers to mentioning someone in a tweet without tagging them using their ‘@’ handle.

The company has filed for the trademark in at least the UK and US, with the applications being files on the 20th and 30th of October, respectively. A submission to the EU’s Office for the Harmonization in the Internal Market suggests it’ll come to other parts of Europe as well.

Assuming no one argues the filings – and we can’t see who else would want the term – then the trademark is likely to be approved soon.

That being said, it does make you wonder how Twitter intends to use the term; it’s needs to be put to commercial use to retain the trademark, but it seems odd the company would encourage tweeting without directly mentioning others with an ‘@.’

It’s possible the company is thinking of trademarking the word for a new feature, or it could simply be covering its bases. Either way, we’ll find out soon enough.

➤ Twitter Trademark Filing [US | UK via The Verge ]

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