Save over 40% when you secure your tickets today to TNW Conference 💥 Prices will increase on November 22 →

This article was published on September 6, 2011

Twitter and Bing renew their relationship for real-time search


Twitter and Bing renew their relationship for real-time search

Bing has extended its deal with Twitter to access the social company’s vast amount of data.

The companies announced the deal via a conversation between the @Bing and @Twitter accounts on Twitter, a somewhat unconventional way to announce a deal whose value is likely measured in the millions. This is the exchange:

Google had a similar deal with Twitter previously, but let it expire. It then shuttered its real-time search product. That Bing is continuing with Twitter is something that may yield the Microsoft search engine a competitive advantage over time. The two search giants rolled out deals with Twitter in near synchronization.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

The deal has another side to it that is very cricitcal: it demonstrates that Bing, and Microsoft as a larger enterprise, is not ‘all-in’ with Facebook. The company has recently tightened its bonds to Facebook, a company that it owns a small stake in. That it continues to work with Twitter could be viewed as a slight to Facebook, but is likely a move that is focused on Google, and not Zuckerberg’s creation.

Even more, the note that there are ‘bigger and better’ things yet to come is a square hint at more integration. It could be that Twitter will be built, in perhaps a slightly different way, into Bing results the way that Facebook currently is. TNW Microsoft has put in a request for comment and will update this post upon hearing back from the company.

Update: Microsoft has confirmed that the partnership has been renewed.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with


Published
Back to top