This article was published on August 8, 2011

Twitter acquires item list sharing startup Bagcheck


Twitter acquires item list sharing startup Bagcheck
Martin SFP Bryant
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Martin SFP Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

According to its blog, startup Bagcheck has been acquired by Twitter.

The company notes:

We’re very excited to announce that Bagcheck has been acquired by Twitter, and as of today, Sam Pullara will be joining the Twitter engineering team.

Bagcheck started out of a passion for connecting people to their interests, allowing people to have a place to discover and share the “bags” of items they are most passionate about, whether it’s a collection of photography gear or an arsenal of cooking tools. Now, Sam will bring his passion for connecting people to what interests them to his new role at Twitter.

Bagcheck is a startup based around the idea of sharing lists of your favorite items, these lists are described as ‘bags’. The company says that all existing bags will remain available, but notes that “Things may change at some point in the future, so if you’re worried about your content we’ve also created an instant export feature that will wrap all the bags you’ve made into a tidy set of HTML and JSON files.”

While Sam Pullara is joining Twitter as a member of the engineering team, his fellow Bagcheck co-founder Luke Wroblewski is moving on to new projects elsewhere. Details of the price of the acquisition where not shared and it’s unclear whether this is a straight talent-grabbing ‘acqui-hire’, or if Twitter plans to use any of Bagcheck’s technology in its own products.

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We have more analysis of the deal here.

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