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This article was published on November 4, 2010

Try This: Collaborate to pick grand gifts.

Try This: Collaborate to pick grand gifts.
Jeff Cormier
Story by

Jeff Cormier

Jeff Cormier, a graduate of SMU and the TW School of Law, is the co-founder of C4 Universe, LLC. Desire to know more? Jeff Cormier, a graduate of SMU and the TW School of Law, is the co-founder of C4 Universe, LLC. Desire to know more?

TNW Quick Hit is grand new way to select a gift for anyone for any occasion.

Enjoyed: makes it dead simple to collaborate on gift ideas with friends, family and colleagues, and by collaborate, that includes joining financial forces.

Annoyed: Only sharing method on the site at this point is through email.  An auto post to Facebook or Twitter option would be neat.

Overall: 4/5

The Details:

Giving gifts is a year-round exercise in futility for many.  Absent the person coming forth with the exact item that they want, often one is left with tremendous anxiety when trying to come up with the perfect gift.

Unfortunately, in the short-term, one’s anxiety will only grow.  The holiday season is nigh upon us and with it thoughts of what gifts to give one’s friends, family and, if you have one, a significant other.

Enter  What is is a grand new app created during the 2010 Rails Rumble for the 2010 Inca Awards.

Created by “Team Jessica Alba,” is:

“ provides the interwebz with a social-web-application that brings relief to people who suck at coming up with gift ideas for their friends, family or colleagues.” is exactly what many of us need, and is super simple to use.  To begin, head to and enter your recipient’s name, or connect to Facebook to find one of your Facebook friends.

If you connect to Facebook to find a friend, you can “select the party animal” by typing in their name.

After locating that friend in need of a great gift, click on their picture to proceed.

After a friend selection is made, one can add the date of the event, the type of event (party, birthday party, wedding, ect…) a description of the event, and select a gift from options currently provided by Amazon.

When a gift idea is decided on, others can like the gift choice, comment on it, chip in on the gift, or buy on Amazon and mark as bought.

How do others find out about the collaborative gift-giving?  There are two ways, email, or by copying the URL and sharing it in any other method one chooses.

Is the app complete at this point?  Not in the least.  Is it off to a great start?  Absolutely. needs additional retailers from which to choose gifts, additional methods through which to share the desire to collaboratively give a gift and additional work on the site overall which would sometimes grind my web-browsing experience to a halt. is a site in its infancy and one with huge potential.  If you are one who has trouble with gift-giving or simply want to make gift-giving more enjoyable and social, is definitely something you’ll want to try.