Trump Media & Technology Group has reportedly been asking financial-trading firms for about $100,000 a month for the fastest possible feed of Donald Trump’s Truth Social posts, according to the Financial Times, a price tag that turns the president’s typing into a subscription product.
The pitch, described to the paper by people familiar with the discussions, offers hedge funds and algorithmic traders a machine-readable stream delivered in milliseconds.
The premise is not especially subtle. Trump’s posts routinely move markets, whether he is announcing tariffs, threatening a listed company, or reversing a decision two days later, and the firm built around his own social media platform is betting that being a few milliseconds ahead of everyone else is worth paying for.
A single post about tariffs or a named company has, on more than one occasion, sent equities swinging within minutes.
Trump Media unveiled the service, branded Truth API, on 16 July, and the FT put a figure on it the following day. Priced at up to $100,000 a month for the premium tier, per the FT, it is due to launch on 1 August, and the company says it has already signed customers.
“Markets already move on Truth Social posts,” interim chief executive Kevin McGurn said, framing the feed as a “direct, licensed, real-time” version of something traders were doing on their own anyway.
McGurn took over in April, after Devin Nunes stepped aside as the company’s cumulative losses passed $1 billion.
The pitch targets hedge funds, proprietary trading desks, and quantitative investors, the sort of firms that already pay for low-latency feeds of economic data and corporate filings.
What makes this one unusual is the source. It is not a statistics agency or an exchange, but the personal account of a sitting US president.
According to the company’s description of the service, the feed covers posts from Truth Social’s most influential accounts, Trump’s among them, in a structured format that trading algorithms can read and act on without a human in the loop.
Access is tiered, with the roughly $100,000 top band buying the lowest latency, per the FT.
In a market where firms co-locate their servers next to exchanges to shave microseconds, the value on offer is speed rather than the words themselves, which are public the moment they are posted.
For Trump Media, the appeal is recurring revenue from an asset it already owns. The company reported a net loss of around $405 million for the first quarter, and DJT shares have fallen roughly 84% from their post-merger highs.
The stock rose modestly on the announcement before slipping back as the critical coverage landed. It has spent much of the past year hunting for a business beyond Truth Social itself, pivoting toward a $6 billion fusion-energy merger and a crypto treasury strategy.
Ethics lawyers were quick off the mark. Dan Greenberg of the Cato Institute warned that monetising exclusive access to market-moving statements would “open the door to insider trading,” while Kathleen Clark of Washington University School of Law called it “brazen corruption.”
Trump holds about 53% of the company through a revocable trust, and as president he is exempt from the criminal conflict-of-interest statutes that bind other federal officials.
Virginia Canter of the Democracy Defenders Fund argued that Truth Social has “effectively become the presidential press room,” and that selling early access to it hands an advantage to whoever can pay.
The complaint is not only about markets. When a president uses a personal, commercially owned account to break policy news, the question of who reads it first stops being a technical detail.
Neither the White House nor Trump Media has responded to the ethics objections, and the company has not disclosed how many firms have signed up or what the cheaper tiers cost. The service is scheduled to go live on 1 August.
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